Understanding Nicotine Strengths: What to Choose

Choosing the right nicotine strength is one of the most important decisions when starting your vaping or nicotine pouch journey. Too strong, and it can feel harsh or overwhelming. Too weak, and it may not satisfy cravings. In this guide, we’ll explain what nicotine strength means, how it’s measured, and how to pick the best option for your needs.

What Does Nicotine Strength Mean?

Nicotine strength refers to the amount of nicotine in a vape juice, disposable vape, or nicotine pouch. It tells you how strong the hit will feel and how much nicotine you’re consuming per puff or pouch.

• In vape e-liquids and disposables: Strength is usually measured in milligrams per millilitre (mg/ml).

• In nicotine pouches: Strength is shown in milligrams per pouch.

Common Nicotine Strengths in Vaping

0mg (Nicotine-Free)

• Best for vapers who enjoy the flavour and experience but don’t want nicotine.

3mg – 6mg (Low Strength)

• Ideal for light smokers or casual vapers.

• Smooth throat hit, suitable for those reducing nicotine intake.

10mg – 12mg (Medium Strength)

• Designed for people who used to smoke fewer than 10 cigarettes a day.

• Provides a balanced throat hit and nicotine satisfaction.

18mg – 20mg (High Strength, TPD Limit in UK/EU)

• Best for heavy smokers or those switching from a pack-a-day habit.

• Delivers a stronger throat hit and faster nicotine satisfaction.

Nicotine Strengths in Nicotine Pouches

Nicotine pouches are measured in mg per pouch, and common strengths include:

• 2mg – 4mg (Low): Light nicotine effect, good for beginners.

• 6mg – 10mg (Medium): Balanced effect, suitable for moderate users.

• 12mg – 20mg (Strong): Best for experienced users or those switching from smoking.

How to Choose the Right Nicotine Strength

1. Consider Your Smoking History

• Light smoker (1–5 cigarettes/day): Start with 3–6mg vape strength or low-strength pouches.

• Moderate smoker (6–10 cigarettes/day): 10–12mg vapes or medium-strength pouches.

• Heavy smoker (10+ cigarettes/day): 18–20mg vapes or strong pouches.

2. Think About Throat Hit

A stronger nicotine strength often gives a more noticeable throat hit. If you prefer a smooth experience, go for lower strengths.

3. Trial and Adjustment

Many vapers try a strength for a week or two, then adjust up or down depending on cravings and comfort.

Signs You’re Using the Wrong Strength

• Too Strong: Dizziness, headaches, nausea, or harsh throat hit.

• Too Weak: Cravings aren’t satisfied, leading to frequent vaping or pouch use.